Tuesday, September 30, 2008

In a less expected twist, Paramount’s marketers have been building their campaign around a theme taken not from Fitzgerald but from the Danish philosopher Soren Kierkegaard. “We keep rearranging the words,” said Megan Colligan, co-president of domestic marketing for the studio. “But the idea is: You must live your life forward, but it can only be understood backward."

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