Over 7 days more than two thousand people had been detected more than half a million (500,000) times, enabling the team to build up a detailed picture of their movements. People were sent messages from a stranger called Sly with intimate knowledge of their movements, written in such a way as to leave them unsure if they had not unwittingly joined a social network called Loca. The messages drew inferences based on the "urban semantics" of the places they had been: “You were in a flower shop and spent 30 minutes in the park; are you in love?” Over the course of the week the messages became gradually more sinister, the would-be friend mutating into stalker, "coffee later?" changing to "r u ignoring me?".
Loca Lab further blurs the line between art and Veronica Mars. (Via Bruce Sterling.)
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